Roosevelt & Co
Roosevelt & Co
With a fifteen plus year background in merchandising, we were brought on to consult on the full scale buildout of this men's specialty store in downtown Huntsville, focusing on creating an environment that fully represented the Roosevelt & Co brand while creating a merchandising layout that was both malleable and scalable as the store and its customer base evolved. We teamed with developers Crunkleton Commercial Real Estate & K Butler Interiors to craft a well appointed masculine space that felt new and fresh all while feeling ultimately familiar to everyone that walks through the doors. With a mix of english bull hide leathers, vintage rugs & furnishings and custom built lumber & iron clothing racks, we created a shop that feels as though it's been a part of Huntsville's downtown fabric for decades. With an upstairs mezzanine lounge, corner barber shop setup, dedicated feature shoe salon and roll up garage door, Roosevelt & Co. continues to be a gem in downtown Huntsville and a standout in better mens' shops across the country.
